Job Description

Location: Carney Hospital
Posted Date: 5/19/2020

Marketing Manager, Carney Hospital

Carney Hospital is an entirely different kind of health care company. We are fighting for a healthier community and a new era of wellness. As a member of the Steward Family of Hospitals, we are part of the largest private, physician-led health care network— caring for millions of people across the U.S. and beyond.

Our communications and marketing team is looking for a motivated, dynamic Marketing Manager to help us bring our message to new and broader audiences. We’re passionate about health care; we need a new member of our team who is passionate about making a difference in the lives of patients in our community too.

This vital position – reporting directly to the senior leadership team – is responsible for developing and executing a comprehensive marketing strategy to support our community-based hospital’s strategic plan. The marketing manager has first-hand visibility into the inner workings and aspects of health care public relations and marketing, will contribute to concrete deliverables and gain real-world experience in promoting community wellness.

What You’ll Do:

  • Create compelling digital and print content that drives action and engages internal and external audiences
  • Engage employees and the community in our mission through community partnerships and events
  • Drive success in recruiting new patients and employees through targeted campaigns
  • Highlight the expertise we bring to the community through speaking events and regularly-updated written content
  • Manage event and activation logistics in a variety of settings.
  • Analyze outcomes and help us redefine success

What We Need:

  • 3-4 years of experience in a marketing, PR or communications capacity
  • Fluency and/or familiarity with digital and social media
  • Understanding of the relationship traditional marketing, current online/digital technology, and social media
  • Curiosity and a desire to learn
  • Creative thinking
  • Excellent written and oral communications skills
  • Ability to meet deadlines and multitask
  • Knowledge of Word, PowerPoint, Excel and Outlook. Familiarity with platforms like Hootsuite, TweetDeck Adobe Creative Suite is a bonus

KEY RESPONSIBILITIES:

  • Service Line and Physician Marketing: Develop and execute local, performance-based marketing campaigns designed to drive patient volume in the hospital and feeder primary care practices in collaboration with the Regional Marketing Director. This could included, but is not limited to, out of home advertising, digital advertising, community seminars, and lectures/speaking events. Manage local activation of regional and national campaigns as needed.

  • Digital Content Management Responsible for department and service line web content (including DoctorFinder); news-style feature stories on physicians, staff and patients; rich content (including video and infographics); and daily social media content.

  • Digital Community Management: Monitors and engages with user of online platforms, including but not limited to: Facebook, Twitter, Google reviews and Yelp through provided digital tools like Sprout and Podium.

  • Print Collateral: Create and maintain brochures, fliers, notices, forms, etc. for particular departments, events or physicians.

  • Employee Engagement: Develop content that positions Carney Hospital as a great place to work and aids in the recruitment of physicians and staff. This includes: employee newsletter (monthly), physician newsletter (quarterly), HealthBeat consumer newsletter (quarterly).

  • Event Logistics: Provides event planning including onsite management and participation ; customized collateral development ; develops handouts and targeted presentation materials.

  • Community Relations: Position Carney as a leader in improving the health of the Dorchester community by: creating and distributing preventive health information; identifying new partners in the community; and managing the community benefits programs.

  • Media Relations: In coordination with the Regional Marketing Director, identidy and develop storytelling opportunities to highlight Carney Hospital’s positive community impact in news publications.

  • Commitment to the Missioon and Values of Steward Health Care: Commits to recognize and respect cultural diversity for all customers (internal and external). Communicates effectively with internal and external customers with respect of differences in cultures, values, beliefs and ages, utilizing interpreters when needed.

REQUIRED KNOWLEDGE & SKILLS:

Positive attitude a must. The position will require providing support across a range of functions from marketing collateral development to event planning and community outreach. The position also requires occasional evening and weekend work at events and meetings.

  • 3-4 years marketing, PR or communications experience required
  • Fluency and/or familiarity with digital and social media
  • Understanding of the relationship traditional marketing, current online/digital technology, and social media
  • Curiosity and a desire to learn
  • Creative thinking
  • Excellent written and oral communications skills
  • Ability to meet deadlines and multitask
  • Knowledge of Word, PowerPoint, Excel and Outlook. Familiarity with platforms like Hootsuite, TweetDeck Adobe Creative Suite is a bonus

EDUCATION/EXPERIENCE/LICENSURE/TECHNICAL/OTHER:

  1. Education: Bachelors degree is required
  2. Experience: 3-4 years marketing, PR or communications experience required
  3. Software/Hardware: Fluency and/or familiarity with digital and social media required. Knowledge of Word, PowerPoint, Excel and Outlook required. Familiarity with platforms like Hootsuite, TweetDeck Adobe Creative Suite is a bonus
  4. Other: Foreign language skills (Spanish, Vietnamese, Chinese, H. Creole) a plus

Application Instructions

Please click on the link below to apply for this position. A new window will open and direct you to apply at our corporate careers page. We look forward to hearing from you!

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